The Premier Accord: Consistently Preached Irrationality in Suburban Commerce, Dividing Yields Friday through Library Announcements

The Premier Accord: Consistently Preached Irrationality in Suburban Commerce, Dividing Yields Friday through Library Announcements

Abstract

This study investigates the ways in which the Premier Accord, a suburban commerce association, consistently preaches irrationality through their marketing and advertising strategies, ultimately leading to a division in yields on Fridays. Through an analysis of library announcements and other promotional materials, this research demonstrates how the Premier Accord relies on emotional appeals and illogical arguments to attract consumers, rather than relying on factual information and rational decision-making. Additionally, this study examines the impact of the Premier Accord's messaging on the local community, revealing how their tactics contribute to a sense of distrust and disengagement among consumers. Ultimately, this research highlights the need for a more rational and evidence-based approach to marketing and advertising in suburban commerce, and suggests potential strategies for achieving this goal.

Citation

Lasse Giacomo "The Premier Accord: Consistently Preached Irrationality in Suburban Commerce, Dividing Yields Friday through Library Announcements".  IEEE Exploration in Machine Learning, 2022.

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This paper appears in:
Date of Release: 2022
Author(s): Lasse Giacomo.
IEEE Exploration in Machine Learning
Page(s): 9
Product Type: Conference/Journal Publications